How To Use BRICE Scoring To Solve Relevant Product Problems

Kasey Kaplan
4 min readMar 13, 2022

At the start of 2021 I wrote about BRICE Scoring being an effective method for product prioritisation. If you’ve not yet read the original article, you can find it here: “Use BRICE, Not RICE Scoring for Product Prioritization”. To this day, I believe BRICE offers value if it is used in the correct way. In this article I want to quickly recap what BRICE scoring is, how it fits in with your product strategy, explain when to use it, and also provide you with a template.

What Is BRICE Scoring

BRICE Scoring offers a quantitative method for prioritising what your team/squad should focus on. The original application was for product management, but it can be applied to all aspects of business.

BRICE Scoring looks at 5 areas and allows you to score the features/work you’re considering against each respective area. Ultimately, you are given a number that can be compared to other work you are considering. In most cases the item with the highest score should be prioritised. Read my original article the specifics.

  • Business Importance | Score 1–3: How valuable does the work being considered align to the strategic objectives of the business
  • Reach | Score: 1–100% or actual #: The number of end-users who will be impacted by the work
  • Impact | Score .25–3: Once released, how significant will the solution be users
  • Confidence | Score 1–100%: Based on quantitative…



Kasey Kaplan

Kasey is a commercially minded product & strategy executive. He is the CPO of ASX listed Beforepay and a 3x founder.