How To Transition A Traditional Business In To A Product-Led Company

Kasey Kaplan
5 min readApr 10, 2021

I’m going to make a bold statement:

If your business is not making data-driven and product-led decisions, chances are you won’t be making decisions at all in the long run.

Why won’t non data and non product-led businesses be around? Because as a business:

  • You are most likely guessing or making uninformed decisions on what you should be doing or focusing on
  • There is probably little or no strategy in place

--

--

Kasey Kaplan

Kasey is a commercially minded product & strategy executive. He is the CPO of ASX listed Beforepay and a 3x founder.