How To Explain The Benefits Of Being Product-Led To Non-Product People

Kasey Kaplan
4 min readJan 12, 2021

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Let’s face it, most companies are not product-led. They might use technology and agile methodologies, but they don’t have a true product management function. A large part of this is because 1) it is hard to make changes in established businesses and 2) leaders don’t understand the value. In this article I’ll quickly summarize what product-led means and then provide an…

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Kasey Kaplan

Kasey is a commercially minded product & strategy executive. He is the CPO of ASX listed Beforepay and a 3x founder.